This type of email is sent through mail merge to people who never asked to be in your contact list. Other notable features of this type of bulk email marketing include:Ĭontains marketing messages that aren't personalized. 2 - Unsolicited bulk emailĪs its name implies, these are emails sent to people without their consent. Once the bulk email meets all these criteria, it becomes an effective email marketing strategy for the business that uses it. It sends out emails at regular intervals. The email consists of an “unsubscribe” button. The name of the business is clearly displayed. However, a bulk email qualifies as a legitimate one if it meets these criteria: When a business sends an email to a person that has purchased their products or services, such email is called a bulk email. There are two ways of sending mass emails: Some transactional emails qualify as retention emails and help business improve their customer loyalty, boost their margins and improve their Net Promoter Score. This type of bulk email campaign aims at encouraging existing customers to keep purchasing and stay loyal to your brand. You can send promotional bulk email blasts depending on seasonality (Black Friday, Cyber Monday, or Thanksgiving) or based on someone's behavior (they visited your pricing page more times than usual). You usually send this type of bulk email to people who opted into your contact list using subscription forms or existing customers. Not all your contacts receive promotional emails. Promotional emails or transactional emails offer advanced email personalization options. The usual scenario is that you get a list for a provider like ZoomInfo and decide to send them targeted emails in a bit to turn them from prospects into customers.Īcquisition emails include outbound emails, mass emails, or even LinkedIn Outreach - and also qualify as transactional emails. 2 - Acquisition emailsĪn acquisition email is another type of bulk email sent to people who probably didn’t opt-in to your contact list using signup forms. Newsletters mainly include insights, guides, reports, and thought leadership on a given topic that the recipient has initially subscribed for. There are four types of bulk emails you can send to boost sales.Ī newsletter is a type of bulk email that businesses use to keep their customers and subscribers updated about the business and its services. Some examples of emails that are sent include newsletters, email marketing promotions, notifications, news bulletins, mailing list discussions, scheduled publications, and more. In other words, the marketer creates one message and sends them all out at once as part of the email campaign. Its sole aim is to advertise the products and services of a brand or maintain customer relations. What is bulk email?īulk email, also known as email blasts or mass emails, refers to an email sent to a large group of individuals at once. In this article, we will walk you through what bulk emails are, their types and benefits, and the best practices when sending them. If you have a list of 10k subscribers or more, you can’t reach them out manually or on a one-to-one basis.
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